Bring on the 3-D. 2009 began with the widest introduction of 3-D yet. Sports, movies, advertisements — on-screen, and on television:- BCS (American) football on 150 screens – Lionsgate’s My Bloody Valentine 3D – Super Bowl 3-D ads on television – NBC announces the first ever 3-D television episode: “Chuck” in 3-D DCIP digs
Archives for January 2009
3-D
2009 will witness the release of some twelve 3-D movies, but the first 3-D program to appear in theatres was the Bowl Championship Series (BCS) college football (American-style) game on January 8. Camera work was by 3ality, and the live broadcast by Cinedigm to 150 screens in 80 locations. While the
Digital Cinema Implementation Partners (DCIP)
No surprise, both Regal and Cinemark redeployed digital projectors in January to new theatre locations equipped with silver screens. If you recall, both Regal and Cinemark installed hundreds of silver screens last year in time for Disney’s Bolt, but with the delay in DCIP’s financing plans, no digital projectors were purchased.
Paramount
Jeffrey Katzenberg must be congratulated for putting his money where his vision is. He is without peer in his tenacity to bring 3-D to the entertainment world. Equally impressive, he also managed to get Paramount to put its money where his vision is. Upon learning that some exhibitors are reticent to