• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

mkpeReport

top analysis covering digital cinema, 3-D, HFR, and laser illumination

  • Reports
  • About
  • mkpe.com
  • cinepedia.com

RealD and Fox

March 2009 by Michael Karagosian

Fox chose ShoWest to announce that it would not pay for Real D glasses with the release of Ice Age in June. This has caused tremendous backlash from exhibitors, particularly Regal. The implicit agreement for using Real D was that exhibitors pay for the Real D license, and studios pay for the Real D glasses. Fox’s decision puts a hole in that understanding.

Despite the backlash, it’s unlikely that Fox can change its mind. Glasses are said to have a three month lead time, and the deadline for ordering has passed.

While the press will portray this as a battle between exhibitors and Fox, the real battle is with Real D. The sale of glasses is a profit center for Real D, as evidenced by those who have attempted to substitute with similar glasses from less expensive sources. Real D’s licensing agreements require that Real D-approved glasses be used, and Real D does not approve glasses that are not sold by them.

In the Real D arrangement, studios don’t have the clout to change Real D’s business practice, as the studios aren’t the licensee. But as the parties that pay Real D’s licensing fees, exhibitors do have clout. Real D has now signed 1500 screen supply agreements with each of AMC, Cinemark, and Regal. If exhibitors have to buy the glasses themselves, we should expect them to find a better deal. Now that the deadline for ordering has passed, this should present an opportunity for new suppliers to enter the market.

Filed Under: 3-D, Distributors Tagged With: Fox, RealD

Primary Sidebar

Search

Topics

  • 3-D
  • Accessibility
  • Alt Content & Advertising
  • Anti-Piracy
  • Color
  • Communications
  • Deployment Entities
  • Distributors
  • Exhibitors
  • Fulfillment
  • High Dynamic Range
  • Higher Frame Rates
  • Installations
  • Patents
  • Projectors
  • Servers and IMBs
  • Sound
  • Technical Bodies
  • Theatre Management Systems
  • Trade Organizations and Shows

Full Archives

a publication of
MKPE Consulting LLC

Footer

Important Stuff

  • About
  • Privacy Policy

Archives

  • Category & Monthly Archives
Archives date back to 2008.

MKPE

mkpeReport is a publication of MKPE, a world-class consultancy building business at the crossroads of cinema and technology.
Learn more about MKPE.

copyright © 2008 - 2023 mkpe consulting llc

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of all cookies.
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT
Powered by CookieYes Logo