If Sir Howard at Sony was motivated to move the industry towards 4K, he must have been proud to learn that Barco installed the first DLP 4K projector in Cinemark this past year. It would never have happened without him. But sadly for Sony, it also can no longer differentiate its projectors through claims of higher resolution. The new game for claims is brightness and higher frame rates, both areas where Sony’s SXRD LCOS technology is challenged. Perhaps Sir Howard is wishing he had bid a little higher for that DLP Cinema