Few brands have ever been successful at instilling desire in cinema audiences. Over the course of the past 30 years, Dolby, IMAX, and THX lead the list. Dolby was the first to demonstrate the power that a cinema brand can lend to consumer
[read the full article]
Archives for June 2013
The Standards Track
Several interesting cinema efforts are now taking place within SMPTE in the 25CSS Cinema Sound Systems Technology Committee and the 20F (F is for Film) Study Group for On-Screen Light Measurement, not to mention the 21DC Digital Cinema
[read the full article]
ASC To Study Metamerism With Laser Illumination
The most desirable quality of xenon light is the uniformity of its visible spectrum. In film systems, the entire visible spectrum is used, with only filters for infrared and ultraviolet wavelengths. In digital projectors, the visible
[read the full article]
Immersive Sound and Creative Intent
The good news for Dolby and Barco is that immersive audio is slowly growing its footprint in cinemas. At CineEurope, it was announced that Dolby Atmos now has 200 installations either in place or on order, and Barco’s Auro3D now with 70
[read the full article]
UHDTV and You
Exhibitors everywhere pride themselves on offering the finest venue possible for the presentation of movies. Differentiation from consumer technology was a major concern during the development of digital cinema, which is what led to the 2K
[read the full article]