Few brands have ever been successful at instilling desire in cinema audiences. Over the course of the past 30 years, Dolby, IMAX, and THX lead the list. Dolby was the first to demonstrate the power that a cinema brand can lend to consumer products. The idea proved to
Archives for June 2013
The Standards Track
Several interesting cinema efforts are now taking place within SMPTE in the 25CSS Cinema Sound Systems Technology Committee and the 20F (F is for Film) Study Group for On-Screen Light Measurement, not to mention the 21DC Digital Cinema Technology Committee. This report discusses the direction of 25CSS. Cinema audio has been
ASC To Study Metamerism With Laser Illumination
The most desirable quality of xenon light is the uniformity of its visible spectrum. In film systems, the entire visible spectrum is used, with only filters for infrared and ultraviolet wavelengths. In digital projectors, the visible spectrum is filtered into overlapping color bands of Red, Green, and Blue. The
Immersive Sound and Creative Intent
The good news for Dolby and Barco is that immersive audio is slowly growing its footprint in cinemas. At CineEurope, it was announced that Dolby Atmos now has 200 installations either in place or on order, and Barco’s Auro3D now with 70 installations. Atmos has stacked up 46 titles,