Immersive Confusion

CinemaCon was host this year to demonstrations of three immersive sound systems: Atmos (Dolby), AuroMax (Barco/Auro), and DTS:X (DTS). Sound has never been more confusing to exhibitors, and more deceptively presented. Missing from CinemaCon was the core concept that separates cinema from home entertainment: preserving Creative Intent. None of the systems

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