Paying for Next Generation Cinema With Quality

There are lots of questions surrounding next generation cinema, the one least discussed is how to pay for it. With laser projectors selling at sky-high prices, immersive sound systems costing several times that of a regular projector, and exhibitors leveraged to the hilt, financing new cinema technology purchases is becoming more challenging. To manage this properly, exhibitors need strong guidance as to what to buy. Banks need to know that their money is going into equipment that helps their customers generate box office. And manufacturers need to know what to produce to drive sales. All of which requires a better process for setting quality standards than that which exists today.

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