Better Strategies Needed in Immersive Sound

Three technology providers, three rendering engines, two speaker layouts (the third company happy to copy others), only one company with a large number of movie mixes in its arsenal, and no one has demonstrated an ROI. It would seem that immersive sound is mostly immersed with itself. Common judgment might say that the lack of standards is the reason why the immersive sound market is so confusing. If only it were so simple.

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