Deciding Next Gen Cinema

If complacency is not the friend of business, then digital technology must be its bane. Exhibitors are pitched upgrades that deliver higher frame rates, higher luminance, wide color gamut, and immersive sound, little of which provides a clear path to monetization. Rather than shell new capabilities out in bits and pieces, one might think it better to bottle them up and ship all at once. If such an ideal were to be possible, what would this next gen cinema consist of?

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