Managing Standards

For over two years, studios have sought a single immersive sound distribution standard. The man-hours spent in standards committees in pursuit of this dream are surely worth more than any box office generated by immersive sound. The fruits of this effort, however, have started to bloom. Or possibly wither. It was determined this month that the best path forward for immersive sound in cinema is to develop an independent bit stream. Independent, that is, from that now in use by Barco, Dolby, and DTS. In other words, a fourth method will be developed that will be available to all companies for use in their products.

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