Not Yet Immersed in Sound

Immersive sound was first introduced to cinemas in 2012, independently by both Auro Technologies and Dolby, with DTS:X following in 2015. Despite its four year history, these are still early days for immersive sound, for numerous reasons. It can be quite expensive to install. It has yet to demonstrate an ROI in cinemas. And with the exception of a handful of releases, audiences have a difficult time appreciating it. If immersive sound is to become the new standard for cinema, its success will start with the mix.

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