State of the Industry. Our bi-annual summary of issues that face the industry. These issues are addressed in more detail throughout the report. 3-D and Expectations. 3-D has been a significant driver for converting to digital cinema. But is 3-D sustainable, and will 3-D for the home undermine 3-D in
Archives for December 2010
State of the Industry
2010 has been a remarkable year for digital cinema. The growth in screen count was phenomenal and unexpected. A year ago, it was expected that sales would drop following the substantial growth that occurred in anticipation of Avatar’s successful 3-D release. To the surprise of most manufacturers, the
3-D and Expectations
There is no question that 3-D technology has given digital cinema a reason to exist, beyond the mere ability to reduce distribution costs. Maintaining the strength of 3-D as a lucrative media could be a challenge. Will 3-D remain a novelty of the cinema, or will it rapidly expand
The Fulfillment Game
Studios have been enamored with the idea of sending movies to cinemas digitally by satellite ever since digital cinema began to emerge. Equally so, satellite operators have been attracted to the idea of transmitting movies to theatres to fill out satellite dead time. Boeing and Raytheon were early contenders