This issue is our bi-annual Industry Report, where we step back to review progress and performance across the industry. The Sales Cliff. Looking for ways to avoid the void. Cutting the Cost of Illumination. Not all lamps are created equal. Strategies Without Sense: Darwin Predictions for Digital Cinema. (Don’t smile. This is serious
Archives for June 2012
The Sales Cliff
It’s not news that there has been a tremendous surge in the adoption of digital cinema around the world. The success of Avatar in 3-D convinced exhibitors that digital projectors were worth buying, and studios encouraged them to fill out their screens with digital projectors by agreeing to pay VPFs.
Cutting the Cost of Illumination
The classic technology adoption curve has proved useful in the past towards understanding the market environment for digital cinema, and it continues to illuminate why things are so. Our current version is shown below. Digital Cinema Technology Adoption Curve The US market, if not Europe as well, is in the late adopter
Strategies Without Sense: The Darwin Predictions for Digital Cinema
Mistakes are to be expected. But occasionally there are some real bloopers that deserve attention. These are projects that evolution should extinguish, so that no one wastes their time on that idea again. We think such projects are worth noting. Born out of our strong sense of